Acxiom’s Digital Recognition for Adobe Experience Platform
Acxiom’s Digital Recognition, now integrated with Adobe Experience Platform (AEP), helps marketers recognize up to 70% of unauthenticated website visitors. By seamlessly feeding Acxiom’s rich demographic and behavioral data into AEP, Acxiom Digital Recognition enables effective cross-channel retargeting and boosts website conversion rates by enhancing product recommendations. Marketers can improve model accuracy, drive more conversions, and confidently answer critical questions like, “Is my advertising reaching the right audience?”
Why marketers love it
Recognize 2X more site visitors and convert up to 10% more site visitors
Know who’s browsing – and what they want: Access more than 260 million U.S. profiles and behavioral signals
Seamless Adobe Integration: Extend AEP across commerce, media, personalization, and analytics
Cookieless is the Acxiom Difference: Built for a privacy-conscious world with no third-party cookies required
High-impact use cases
Omnichannel Retargeting
Re-engage visitors across platforms, including triggered journeys.
Audience Modeling and Planning
Build smarter, more efficient campaigns.
Attribution and Analytics
Measure what matters and then refine your strategy.
Media Strategy Optimization
Reduce bounce rates and boost ROI.
Site Personalization
Drive higher conversion rates through tailored experiences.
