Reaching people while on their mobile devices is table stakes these days for marketers. But the real trick is doing so when they are physically in a place where they are more likely to act on the message. Acxiom’s Linda Harrison explains the technique called geofencing in this short video.
Linda Harrison
Senior Consultant
With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.
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