In a World of Tech Certainty & Data Infinity
Sheila Colclasure – Global Chief Digital Responsibility and Public Policy Officer, IPG & Kinesso, USA
As we all strive to figure out what combination of the old normal, the abnormal, and the new normal will define each of our industries and the customer experience they deliver, one thing holds true: people and brands need each other. People expect great customer experiences from the brands they love and that means ethically using data and technology – no matter what’s happening in the world or what big tech or legislatures are doing (or not doing). In fact, people trust businesses to figure out tough problems. According to the 2021 Edelman Trust Barometer, business is currently the only institution seen by the public as both competent and ethical. So, join us as we discuss this critical moment in time and the dos and don’ts for brands dependent on the ethical use of data to build trust with the customers they love and those they’d love to have.
