From cookies to people

Brands have always aimed to build loyal, lasting relationships with people. Third-party cookies blurred this connection over the last decade, but now people are coming back to the center of the conversation – and the marketing ecosystem. 

Register to watch the discussion on the reality of cookie deprecation and how brands can not just survive but thrive in the new world of alternate identifiers and Google’s Privacy Sandbox. 

You will learn practical approaches to:

• Understanding the ecosystem in the absence of third-party cookies
• Collecting and optimizing first-party data while keeping it secure
• Testing options to achieve scale without third-party cookies
• Determine if your ad worked or not
• Incorporating AI to improve marketing performance

Presenters: