Uncover Actionable Insights to Engage the New Energy Customer
Industry-Specific Solution Tells a Compelling Household-Level Story
Consumers are rapidly changing long-held views as it relates to energy consumption. This evolution, often toward more green initiatives, requires utility and energy companies to understand the motivations, priorities, and economic capabilities of today’s customers and have the actionable insights to know when, where, and with whom they should engage.
For over a decade, Acxiom has assisted utility and energy companies in better understanding customers with its Energy Segmentation Solution. This household-level segmentation system tells a customer story, establishing personas based on the means, motivations, and opportunities of a household. Learn more about this industry-specific segmentation solution in this short video.