The complete spectrum of ways to segment audiences and find the right customers is quite wide – ranging from single-dimensional (e.g. geography) to deeply customized models. If you’re a marketer looking for a powerful tool, Personicx offers a fast, easy, and efficient way to utilize multi-dimensional segmentation to aid in personalizing, analyzing, and marketing to your best audiences.
Find the Right Customers
Created as a comprehensive suite, including:
Personicx Lifestage, Lifestage Insurance Groups, Financial, Hispanic NS, Digital, GEO, and Analysis Tool include behavioral, geodemographic, and visualization capabilities.
Cut Out the Chaos
Replace thousands of data points for millions of customers with an orderly assembly and grouping of those data points in a unique, proven, and stable system of clusters and groups.
Speed Through Personas with Personicx Clusters
Each cluster contains full demographic and behavioral summaries, providing an easy-to-use method for you to gain insights into the personas of customers in each unique cluster via our online guide.
- Lifestage-based behaviors, household-level, fits many business models
- General attitudes, interests, and buying behavior
- Online / digital behaviors, individual-level, fits many business models
- Can also be nested with Lifestage for micro-targeting
- Financial behaviors, household-level, fits financial business models
- Regulation B “Friendly” – the “go-to” for financial marketers
- Broad base of consumer behaviors, optimized for the Hispanic market
- Uses acculturation for optimal impact – the “go-to” for Hispanic campaigns
Personicx Lifestage Insurance Groups
- Roll-up codes for the 70 Personicx Lifestage clusters
- Easy audience selection for similar insurance behaviors and demographics
For a leading marketing firm using Personicx Lifestage:
- 90-day ROI on a marketing campaign for an arts center client
- A museum exceeded its fiscal targets by nearly 30 percent – representing nearly $1 million
For a top credit card issuer using Personicx Financial as an overlay for audience selection:
- Increased national in-target universe by 4-5%
- Saw a definite up-swing in ITA campaign performance in terms of response and conversion
Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more.