Strategy and Selection
Assess and choose the right CDP to meet your business objectives and larger data strategy.
CDPs are packaged software that help companies solve a huge and growing problem: the need for unified, accessible customer data. Acxiom’s suite of CDP services are designed to implement, integrate, enhance and optimize a CDP’s value.
Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.
Assess and choose the right CDP to meet your business objectives and larger data strategy.
Successfully deploy and integrate your CDP within your larger marketing ecosystem.
Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.
Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.
Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.
Access robust audience insights using thousands of third-party data to fuel more effective personalization programs and campaigns.
Create look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimize engagement.
Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights for CDP execution.
Acxiom provides a full suite of services across a wide range of digital platforms.
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
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