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CDP Services

A Comprehensive Suite of Customer Data Platform Offerings

CDPs are packaged software that help companies solve a huge and growing problem: the need for unified, accessible customer data.  Acxiom’s suite of CDP services are designed to implement, integrate, enhance and optimize a CDP’s value.

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Key Use Cases

Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.

  • Strategy and Selection

    Assess and choose the right CDP to meet your business objectives and larger data strategy.

  • Implementation and Integration

    Successfully deploy and integrate your CDP within your larger marketing ecosystem.

  • Optimization

    Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.

  • Enterprise Customer Data Management

    Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.

  • Identity Management

    Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.

  • Audience Insights

    Access robust audience insights using thousands of third-party data to fuel more effective personalization programs and campaigns.

  • Custom Modeling

    Create  look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimize engagement.

  • Advanced Analytics

    Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and  deploy actionable insights for CDP execution.

Strategic CDP Partners

Our Service Offerings

Acxiom provides a full suite of services across a wide range of digital platforms.

  • Evaluate

    Assess and evaluate the right tools to meet your business needs

    • Business Strategy
    • Data Strategy
    • Integration Strategy
    • Map your objectives to CDP Capabilities
    • CDP best practices
    • Privacy readiness

  • Experience

    Interconnect your CDP with your audience strategy

    • Discovery and design
    • Customer experience
    • User journey planning
    • Persona analysis
    • Segment design
    • Audience planning
    • Advanced analytics

  • Enable

    Deploy, implement and enhance your CDP with more power

    • Technology implementation and integration
    • Data taxonomy
    • Real identity
    • 1P, 2P, 3P data
    • Extend your CDP with Acxiom’s Unified Data Layer, an enterprise data management solution

  • Engage

    Manage and use your solution for day-to-day operations

    • Managed services
    • Operationalize and optimize your CDP performance
    • Platform services
    • Administrate and run your CDP
    • Audience building and curation

  • Embed

    Integrate your tool within your entire business process

    • Project management
    • Document and train
    • Insourcing skills
    • Training
    • Business process changes

Resources

Contact Us to Get Started

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.