Multi-touch attribution
What is it, and how to get it right.
Measure the impact of your addressable media spend
Acxiom provides analytics and closed-loop, incremental measurement services that help optimize addressable media spend by delivering actionable insights for people-based marketing across the entire customer lifecycle. By leveraging multi-touch attribution modeling, Acxiom enables better understanding of the most effective digital and offline channels, touchpoints, and media mix that drive higher ROI and ROAS, ensuring that all interactions influencing customer conversion are measured and credited accurately
Our solutions empower brands through five key strategies:
01
Identify impact of addressable media
02
Optimize media spend at media level
03
Reduce media waste
04
Simulate media impact
05
Accelerating growth and innovation
Our services
Acxiom identifies the key channels and touchpoints that drive conversion, optimizing ROI and ROAS through precise attribution.
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