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Acxiom at Adobe Summit: Empowering Marketers
Acxiom returned to Adobe Summit as a gold sponsor, showcasing our advisory, implementation, and operational services that help clients achieve measurable returns on their Adobe technology investments. We had the opportunity to engage with numerous marketers, understand their key challenges, and discuss Acxiom solutions. Here is a summary of the conversations:
Data Integration
Marketers said they needed seamless first-party data integration across various platforms. Acxiom’s solutions were highlighted for their ability to unify data sources and enhance data-driven decision-making.
Personalization
Many attendees sought ways to personalize customer experiences more effectively. We demonstrated how Acxiom’s tools can leverage the Adobe Experience Cloud to deliver tailored content and improve engagement
Compliance
Ensuring compliance with industry standards and regulations was a common concern. Acxiom’s Compliance Accelerator was showcased as a powerful tool to automate legal reviews and streamline workflows.
Efficiency
Marketers were motivated to improve operational efficiency. Acxiom’s services were presented in the context of optimizing marketing processes and reducing time to market for campaigns.
Performance Measurement
Attendees were interested in better ways to measure campaign effectiveness. We shared insights on how Acxiom’s solutions provide real-time analytics and actionable insights.
Hear how we help clients sharpen these capabilities:
Session: Harness Data to Deliver Exceptional CX
Acxiom, Citi, and Prudential Financial joined forces to share their stories about leveraging Adobe technology to drive innovation and efficiencies in the pursuit of personalization at scale.
Key takeaways:
- Market forces shaping business innovation
- Overcoming challenges in building a data engine for omnichannel experiences
- Best practices for ensuring value from your tech stack
Speakers:
Live Demos of Acxiom’s Beta Programs
How Acxiom’s Identity Powers Adobe’s Real-time CDP Collaboration
Real-Time CDP Collaboration is Adobe’s latest offering, empowering teams to maximize first-party data and collaborate securely with trusted partners. Marketers can discover high-value audiences, activate campaigns, and measure effectiveness – all without the need for third-party cookies.
Adobe’s flexible approach allows secure data integration from sources including AWS, Databricks, Google, Microsoft Azure, and Snowflake. Brands and publishers can quickly collaborate on first-party signals to discover audiences, activate them, and measure performance without needing a clean room.
Acxiom is an identity partner for Adobe Real-Time CDP Collaboration, ensuring reliable and robust data collaboration.
Compliance Accelerator: Personalization at Scale and Faster Go-to-Market
Compliance Accelerator leverages Acxiom’s martech expertise and IPG’s creative strength, enhanced by integrations with Adobe GenStudio, Workfront, and Experience Manager. This collaboration ensures efficiency, creativity, compliance, and engaging customer experiences.
Acxiom’s Compliance Accelerator automates legal compliance reviews, transforming manual operations into AI-powered workflows. It integrates with Adobe’s content supply chain to speed up reviews, create creative variations, score content fragments, and monitor areas for human review, accelerating the entire content production process.
Scaling Personalization for Unauthenticated Visitors with Acxiom Digital Recognition
Brands face high unauthenticated traffic, with up to 95% unrecognized visitors in CPG and 65-70% in other industries. Traditional cookie-based solutions are limited, effective only on Chrome, and cookieless approaches have low match rates.
Acxiom Digital Recognition solves this with over 50% user recognition across all browsers, real-time data, unique IDs, and customizable attributes. It optimizes scale vs. accuracy with Marketability and Signal scores. Integrated with Adobe Experience Platform, it supports site personalization, first-party data collaboration, retargeting, audience activation, reporting, analytics, modeling, planning, and email marketing.