On October 12-13 we hosted our Acxiom Financial Services and Insurance Executive Summit. During this event, we discussed what’s happening in financial services and insurance — including the criticality of accurate identity, trends for the future and understanding what customer experience really means in today’s world.
JUMPSTARTING PRODUCT INNOVATION: Embedded Finance, Fintech & Insurtech
Ron Shevlin – Director of Research, Cornerstone Advisors
Embedded finance—the integration of financial services into non-financial websites, mobile apps, and business processes—has become big business. Across a range of financial services, including payments, lending, and insurance, embedded finance will generate $230 billion in revenue by 2025, a 10x increase from $22.5 billion in 2020. Is embedded finance a threat or opportunity to established financial services firms? Both. This session will draw on a new consumer survey and explore how established financial firms can capitalize on the opportunities and defend against the threats.
INNOVATIONS IN IDENTITY: Building the Foundation for the Future
Chad Engelgau – Chief Executive Officer, Acxiom
Eugene Becker – GM & Executive President, Acxiom
As the identity landscape continues to evolve, a brand’s first-party identity management capabilities remain more valuable than ever. In this session, we will explore innovations in our Real IdentityTM platform and our evolving partnerships that will ensure we are delivering the best possible identity solutions to our clients.
BRAND TRUST: Now or Never
Sheila Colclasure – Global Chief Digital Responsibility and Public Policy Officer, IPG & Kinesso, USA
As we all strive to figure out what combination of the old normal, the abnormal, and the new normal will define each of our industries and the customer experience they deliver, one thing holds true: people and brands need each other. People expect great customer experiences from the brands they love and that means ethically using data and technology – no matter what’s happening in the world or what big tech or legislatures are doing (or not doing). In fact, people trust businesses to figure out tough problems. According to the 2021 Edelman Trust Barometer, business is currently the only institution seen by the public as both competent and ethical. So, join us as we discuss this critical moment in time and the dos and don’ts for brands dependent on the ethical use of data to build trust with the customers they love and those they’d love to have.
EMERGING BEYOND: Executive Takes On Navigating Change Into 2022 and Beyond
MODERATED BY: Tate Olinghouse – Chief Client Officer, Acxiom
Chad Engelgau – Chief Executive Officer, Acxiom
Dana Goff – Head of Financial Services Strategy Practice, Acxiom
Expanding on the themes of change we’ve heard throughout the day – shifting media landscape, evolving privacy and legislation requirements, emergence of new tech and the explosion of consumer signals, leadership will discuss impacts to brands, agencies and consumers. A discussion of the possible winners and losers.
PLATFORM OVER PRODUCT (POP): How to Get Value Out of Your Investments in an Acronym Obsessed World
MODERATED BY: Don Graumann – Managing Director, Financial Services Industry, Acxiom
Shaun Stimpson – SVP, Retail Payment Systems, US Bank
Jason Dennis – VP Performance Marketing and Operations, USAA
The latest acronym, buzzword, or product can actually be a risk to your business. We naturally pay more attention just because it is trending. As a result, you can overemphasize specific technology and believe inflated product promises. The proper approach is to evaluate the trend in the context of your conceptual marketing solution. In particular, is the new technology part of your platform or a complimentary capability. This panel explores in-market perspectives and shares real-world experiences.
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