• First-Party Data Creation at Scale

    First-Party Data Creation at Scale

    To protect operations, most point-of-sale (POS) systems were originally optimized to enable rapid checkout and payment.  While payment efficiency is incredibly important, start-up payment networks also enable collection of first-party data, enabling merchants to capture the insights to fuel consumer engagement throughout the consumer life cycle.  Acxiom solutions provide merchants the ability to:

    • Transform payment processing into rich first-party data
    • Collect comprehensive insights across consumer touchpoints
    • Maximize ingestion of paid and owned media consumer behaviors
    • Enhance consumer insights with third-party data

    Simply put, we enable brands to know more and to convert that knowledge into high-value interactions with consumers at scale.

    Click here to learn more about our solutions to convert payment processing to rich first-party data

  • Clean Room of Second-Party Data

    Clean Room of Second-Party Data

    Scale and relationships matter. The largest retailers in the world are driving market transformation by working with suppliers to combine insights with marketing tactics to grow sales efficiently.  It’s time to borrow a page out of their book.

    To protect your business, it is critical that grocers and convenience stores apply the appropriate digital tactics to stay current with market innovation. Acxiom’s second-party data exchange solution enables enhanced collaboration with suppliers via smart media, marketing and measurement activities that result in enhanced online and brick-and-mortar sales. It also enables the creation of first-party data to drive increasing value to your business.

  • Brand-owned Identity Graph

    Brand-owned Identity Graph

    With cookies going away, mastery of first-party data and ownership of first-party IDs have become the new digital currency to future-proof your business and seamlessly create unique value exchanges with consumers and households.

    Acxiom has a clear roadmap to transition C-Stores and Grocery through these changes by assembling all people related data into your privately owned Identity Graph.

     

    Key benefits of a Brand-owned Identity Graph

    Control. You own it. You control it. You scale it and you have more leverage into publisher networks and/or second-party partnerships.

    Future Proof. Eliminate reliance on 3rd Party cookies.

    Maximum Insights. Convert paid and owner interactions into rich first-party data.

    Multi-Functional. Identity isn’t just about marketing. Your identity graph also ensures your operational use cases, like customer service or internal systems, are kept up to date with all engagements, transactions and touchpoints in real time.

  • Marketing Automation to Fuel Customer Experiences

    Marketing Automation to Fuel Customer Experiences

    Acxiom offers many options for centralized housing and management of data assets including data lakes, analytics platforms, CRM, and customer data platforms (CDPs). For grocery and C-Stores, Acxiom’s CDP offers a particularly compelling inclusion of a comprehensive data spine to quickly scale first-party insights to 50-75% of a brand’s customers.

    • Allows more relevant conversations in the moments that matter via machine learning and automation
    • Maximizes insights with comprehensive buying behaviors, needs, wants and preferences
    • Flexibility to leverage the brand’s CDP, Acxiom’s native CDP, or a partner’s CDP
  • MEASUREMENT AND ATTRIBUTION

    MEASUREMENT AND ATTRIBUTION

    Third-party cookie deprecation has a potentially outsized impact on attribution models.  Rising walled gardens could easily double or triple costs for attribution. This is not practical for most brands.

    To address these challenges, Acxiom enables flexible measurement and attribution solutions. We have pioneered new attribution methodologies that use scaled first party data; include return on advertising spend (ROAS) lift across all touchpoints; and enable cost-effective capture of first-party digital media interaction data.

    Acxiom can also flex solutions across open and walled gardens, as well as cloud platforms, to align the value of attribution capabilities with investment levels.  We work with you to identify, design and implement solutions that meet a brand’s near-term needs while easily adjusting to changing martech capabilities and privacy demands.

    1The Impact of Covid-19 on U.S. Brands and Retailers Forbes March 29, 2020