Insurance marketing

9 of the top 10 insurance providers partner with Acxiom to deliver the marketing solutions needed to drive growth

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Meeting customer expectations: How insurers are powering personalization with Martech

Today, customers are receiving personal and relevant messages from all their favorite brands – and they expect the same from their insurance carriers.

Proactive insurers that want to fuel powerful customer experiences are making major Martech investments to ensure their data foundation is accurate and complete. And they understand the value of working with an experienced partner to help.

Jay Crowson

Industry Partner, Financial Services, Insurance and Health

Jay Crowson serves as Industry Partner for Financial Services, Insurance and Health, responsible for supporting clients and growth in these market sectors. In this client-facing role, Jay provides leadership for all areas of the business, supporting client engagement, growth and strategic initiatives.

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Retain high lifetime value customers

Improve your ability to understand and reach your customers with better data processes, strategy, and analytics.

Gain insights into who your high value profitable customers are and find more like them to target and convert
Drive loyalty and revenue by building deeper relationships and by increasing the average number of products sold per policy
Personalize more communications with customers

Engage throughout the customer lifecycle

Maximize revenue opportunities through a strategic roadmap of solutions outlining when and how to engage throughout the entire customer lifecycle – awareness, engagement, conversion, cross-sell, retention and win-back

Boost revenue with a clear blueprint for customer engagement across channels and devices
Build stronger relationships post-sale with customers
Drive loyalty and lifelong customer relationships with more relevant communications

Grow your customer base

Identify and predict a customer’s preferred path to purchase (e.g., agent, self-service, or hybrid)
Define the best omnichannel strategy for direct-to-consumer marketing including operational requirements, when to build vs. partner, and more
Regain lost market share through right time, right message, right channel targeting

Continually improve marketing performance

Understand campaign performance with people-based, omnichannel, closed-loop measurement that leverages Acxiom’s offline expertise applied to digital channels

Optimize media mix and make more informed, smarter decisions by attributing which channels led to success
Orchestrate channels to deliver a personalized and optimized customer experience
Deliver relevant content to the consumer’s preferred channel