Insurance marketing
9 of the top 10 insurance providers partner with Acxiom to deliver the marketing solutions needed to drive growth
Meeting customer expectations: How insurers are powering personalization with Martech
Today, customers are receiving personal and relevant messages from all their favorite brands – and they expect the same from their insurance carriers.
Proactive insurers that want to fuel powerful customer experiences are making major Martech investments to ensure their data foundation is accurate and complete. And they understand the value of working with an experienced partner to help.
Retain high lifetime value customers
Improve your ability to understand and reach your customers with better data processes, strategy, and analytics.
- Gain insights into who your high value profitable customers are and find more like them to target and convert
- Drive loyalty and revenue by building deeper relationships and by increasing the average number of products sold per policy
- Personalize more communications with customers
Engage throughout the customer lifecycle
Maximize revenue opportunities through a strategic roadmap of solutions outlining when and how to engage throughout the entire customer lifecycle – awareness, engagement, conversion, cross-sell, retention and win-back
- Boost revenue with a clear blueprint for customer engagement across channels and devices
- Build stronger relationships post-sale with customers
- Drive loyalty and lifelong customer relationships with more relevant communications
Grow your customer base
- Identify and predict a customer’s preferred path to purchase (e.g., agent, self-service, or hybrid)
- Define the best omnichannel strategy for direct-to-consumer marketing including operational requirements, when to build vs. partner, and more
- Regain lost market share through right time, right message, right channel targeting
Continually improve marketing performance
Understand campaign performance with people-based, omnichannel, closed-loop measurement that leverages Acxiom’s offline expertise applied to digital channels
- Optimize media mix and make more informed, smarter decisions by attributing which channels led to success
- Orchestrate channels to deliver a personalized and optimized customer experience
- Deliver relevant content to the consumer’s preferred channel
