• Retain High Lifetime Value Customers

    Retain High Lifetime Value Customers

    Improve your ability to understand and reach your customers with better data processes, strategy, and analytics.

    • Gain insights into who your high value profitable customers are and find more like them to target and convert
    • Drive loyalty and revenue by building deeper relationships and by increasing the average number of products sold per policy
    • Personalize more communications with customers
  • Engage Throughout the Customer Lifecycle

    Engage Throughout the Customer Lifecycle

    Maximize revenue opportunities through a strategic roadmap of solutions outlining when and how to engage throughout the entire customer lifecycle – awareness, engagement, conversion, cross-sell, retention and win-back

    • Boost revenue with a clear blueprint for customer engagement across channels and devices
    • Build stronger relationships post-sale with customers
    • Drive loyalty and lifelong customer relationships with more relevant communications
  • Grow Your Customer Base

    Grow Your Customer Base

    • Identify and predict a customer’s preferred path to purchase (e.g., agent, self-service, or hybrid)
    • Define the best omnichannel strategy for direct-to-consumer marketing including operational requirements, when to build vs. partner, and more
    • Regain lost market share through right time, right message, right channel targeting
  • Continually Improve Marketing Performance

    Continually Improve Marketing Performance

    Understand campaign performance with people-based, omnichannel, closed-loop measurement that leverages Acxiom’s offline expertise applied to digital channels

    • Optimize media mix and make more informed, smarter decisions by attributing which channels led to success
    • Orchestrate channels to deliver a personalized and optimized customer experience
    • Deliver relevant content to the consumer’s preferred channel

Thought Leadership

Improve your ability to understand and reach your customers with better data processes, strategy, and analytics.

Connect with Our Experts

  • Clark Wooten

    Managing Director, Insurance & Healthcare Industries

    Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients.

    Clark Wooten

    Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients. Since joining Acxiom in 1999, Clark has been focused on Acxiom’s insurance practice, specifically on supporting and growing this strategic vertical for the company.

    Clark draws from his 15 years of experience in the insurance industry, most notably with Nationwide Insurance, in the areas of claims, underwriting and management to lead the delivery of the many solutions and services Acxiom provides to these markets.

    Clark holds a bachelor’s degree in business administration and insurance from Baylor University. He also holds his Chartered Property and Casualty Underwriter (CPCU) designation and is a member of the CPCU Society. Clark and his wife Donna live in Conway, Arkansas and enjoy travel, tennis and being involved with their community and church.

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  • Karen Imbrogno

    Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom

    Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs.

    Karen Imbrogno

    Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs. Karen works with insurance customers to identify, prioritize, and build business cases. She positions Acxiom as a thought leader in the insurance space.

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