Retain Subscribers and Advertisers
Improve Retention, Grow Relationships, Drive More Ad Revenue
We help media brands improve customer engagement and satisfaction by leveraging data and technology to optimize customer portraits based on interactions across channels. We also help media brands use data and technology to identify subscribers most likely to leave, leveraging omnichannel signal data to show their interest in the competition. Our data and insights can be used to increase advertiser renewals with closed-loop measurement, improve churn analysis to reduce customer defection, and optimize selection and timing of retention offers.
At Acxiom, we bring together omnichannel campaign exposure data with transactional data (either from advertisers or third-party entities) to demonstrate the success and value of the program and platform. This results in increased renewal rates, increased ad sales deal size through premium inventory and increased ability to sell cross-channel inventory for single-channel advertisers. Our advanced media analytics enable closed-loop marketing for digital advertising campaigns with marketing mix modeling, multi-touch attribution, and full-funnel marketing.