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Help! My CDP Won’t Work

  • Kyle Hollaway

    Kyle Hollaway

    Vice President, Head of Global Identity

  • Dustin Raney

    Dustin Raney

    Senior Manager Products

Guest Author

  • Mike Danley

    Mike Danley

    Director of Product

Created at October 6th, 2020

Help! My CDP Won’t Work

CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to this podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.