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Help! My CDP Won’t Work

Created at October 6th, 2020

  • Kyle Hollaway

    Senior Vice President, Head of Global Identity

  • Dustin Raney

    Identity Evangelist & Senior Director, Industry Strategy

Guest Author

  • Mike Danley

    Director of Product

CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to this podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.

Mike Danley

Mike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands solve data-driven marketing problems by combining data, technology, ethical data practices, and creative ideas that empower marketers to deliver better customer experiences and growth. Mike has held many positions touching nearly all aspects of marketing technology focused on maximizing the value of data – from programming and coding, to architecting software and technology applications and solutioning complex marketing data ecosystems for Fortune 500 brands as well as leading high-performance teams. Mike leads Acxiom’s data management and digital transformation solutions that deliver foundational customer intelligence for brands connecting adtech and martech at the data layer. Mike has received many awards over the years, including several customer recognition awards, employee of the year and Acxiom’s Circle of Excellence award for top business impact.

Kyle Hollaway

Senior Vice President, Head of Global Identity

Kyle Hollaway is SVP, Head of Acxiom’s Global Identity Practice, responsible for the flagship Acxiom Real ID™ portfolio encompassing identity resolution, identity management, and hygiene services.

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Dustin Raney

Identity Evangelist & Senior Director, Industry Strategy

With more than two decades in the industry, Dustin Raney is a data and identity expert with experience designing, implementing, and executing on successful marketing technology solutions for Fortune 500 companies as well as start-up retail businesses. Dustin’s combined experience in identity resolution, data management, AI and the modern marketing tech stack gives him a unique ability to offer actionable, strategic advice for the complex issues facing today’s marketers and technologists.

More from Dustin Raney Connect on LinkedIn