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Data Guru Podcast: Episode 25

Top Tips for Creating High-Value Audiences

Created at August 20th, 2021

If you want to know how to create an audience that “has a good beat and is easy to dance to,” this month’s podcast delivers a 2019 holiday gift from Data Guru Linda Harrison. She shares best practices around testing, custom model creation and more to build optimal audiences.

Linda Harrison

Senior Consultant

With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.

More from Linda Harrison Connect on LinkedIn