Acxiom and Treasure Data: Better Together
Whether it’s driving awareness or retention, enriching customer data is crucial to creating more engaging customer experiences.
That’s where Acxiom and Treasure Data come in. Our experts can help you leverage customer insights to provide a seamless journey at every touchpoint.
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What can Acxiom and Treasure Data do for you?
The key to successful personalisation is knowing your customer. Together, Acxiom and Treasure Data allow brands to enrich their data to build a complete picture of the customer. Treasure Data enables brands to securely unify customer data across silos at scale so they can better identify, engage, and drive outstanding customer experiences.
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How does Acxiom and Treasure Data work?
This is the latest step in Acxiom’s strategy to be more widely available and follows announcements of its customer data platform (CDP) services strategy. This integration is available through Treasure Boxes, a library of prebuilt sets of code and applications to accelerate development and allow for faster time to value. This gives Treasure Data customers a single access point into Acxiom’s hygiene, identity, and data enhancement services.
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Acxiom and Treasure Data solutions
Treasure Data’s CDP unifies and unlocks the full potential of customer data. It captures all online and offline customer interactions as they happen, helping companies to understand all brand interactions with the precise detail needed to engage customers at the right time in the right place. Trusted by more than 400 organizations worldwide, Treasure Data provides an enterprise-scale, independent solution that lets partners work with any existing technology stack and gives them the flexibility to ingest all types of data.
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How Data and Privacy Legislation Drives Technology Innovation
Acxiom’s VP of Product David Keens meets with European Privacy Officer Dr. Sachiko Scheuing and Treasure Data Head of Alliances Jonathan Von Abo to discuss how data and privacy legislation drives the innovation of technology
