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Transform Your Marketing Analytics Strategy

With Insights From The Winterberry Group's Latest Study: From Data to Insight: The Outlook for Marketing Analytics.

With brands projected to invest an additional $10 billion in marketing analytics and data infrastructure by 2026, analytics has quickly become the dynamic force behind the most successful advertising campaigns. But it’s no longer enough to simply integrate analytics into your marketing strategy. The new question is: How can you effectively harness this powerful capability to drive meaningful engagement with people and elevate your marketing initiatives?

 

Acxiom sponsored The Winterberry Group’s comprehensive study, From Data to Insight: The Outlook for Marketing Analytics, an essential guide to help marketers navigate the complex world of analytics by exploring its current state and future potential.

Delve deeper and uncover insights on:

  • Using analytics to make pivotal marketing decisions and drive impactful activations

  • Leveraging data mining, modeling, and machine learning for improved decision intelligence

  • Overcoming obstacles to integrating analytics into marketing strategies, such as data source loss, shifting privacy regulations, and organizational culture changes

  • Assessing marketing analytics maturity to identify tailored, effective solutions and platforms for success.

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