Unified Data Layer

Break Down Data Silos with a Unified Data Layer

Designed for today’s modern enterprise, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem. It leverages cutting-edge cloud architecture to solve an array of use cases related to how you acquire, engage, and retain customers – and how you measure the incremental results of your marketing campaigns.

Our industry-leading approach provides a complete view of each consumer and leverages a flexible, pre-built, industry specific data model and orchestration layer.

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