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Designed for today’s modern enterprise, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem. It leverages cutting-edge cloud architecture to solve an array of use cases related to how you acquire, engage, and retain customers – and how you measure the incremental results of your marketing campaigns.
Leverage our data integration processes to unify, validate, and enhance data from offline and digital sources so you can create a complete customer view.
Connect customer data from all touchpoints for constantly evolving insights that power personalization across the customer journey.
Benefit from a framework that enables analytics and measurement in a privacy-conscious manner based on a complete, omnichannel view of the customer.
Accelerate your marketing performance through privacy-conscious collaboration with partners that unlocks more value from your data and drives deeper engagement with customers.
Our industry-leading approach provides a complete view of each consumer and leverages a flexible, pre-built, industry specific data model and orchestration layer.
Helps you build a next-generation marketing stack, manage your marketing data operations, and execute campaigns.
Maximize the Value of Your Marketing Technologies with Digital Transformation Services
We provide the connective tissue across martech and adtech systems that allow you to maximize the value of an integrated, omnichannel consumer data foundation across all your marketing.
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
Enables access to privacy-compliant data for executing campaigns around the world.
