Complete, Omnichannel View of the Customer
Leverage our data integration processes to unify, validate, and enhance data from offline and digital sources so you can create a complete customer view.
Designed for today’s modern enterprise, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem. It leverages cutting-edge cloud architecture to solve an array of use cases related to how you acquire, engage, and retain customers – and how you measure the incremental results of your marketing campaigns.
Leverage our data integration processes to unify, validate, and enhance data from offline and digital sources so you can create a complete customer view.
Connect customer data from all touchpoints for constantly evolving insights that power personalization across the customer journey.
Benefit from a framework that enables analytics and measurement in a privacy-conscious manner based on a complete, omnichannel view of the customer.
Accelerate your marketing performance through privacy-conscious collaboration with partners that unlocks more value from your data and drives deeper engagement with customers.
Our industry-leading approach provides a complete view of each consumer and leverages a flexible, pre-built, industry specific data model and orchestration layer.
Acxiom’s partnership with Qubole continues to grow to offer brands scalable unified data solutions to power machine learning and analytic use cases. Combining Acxiom’s powerful data unification, identity management, expert identity hygiene and third-party data offerings with Qubole’s open data lake platform enables brands to focus on gathering insights and making better marketing decisions.
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.