Retail
Acxiom helps 5 of the 10 top retailers
Learn how Acxiom helps brands enhance customer experience through omnichannel marketing optimization
Our Key Solutions
Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing
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Improve Marketing at Every Touchpoint
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Convert Your Competitors’ Most Valuable Customers
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Reactivate Customers Intelligently
Acquire Profitable Customers
Reach the right audiences by using a unified customer data layer to power robust acquisition analytics
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Understand and identify the highest value audiences for customer acquisition targeting
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Improve response rates while controlling customer acquisition costs
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Identify and suppress consumer segments with marginal lifetime value
Improve Marketing at Every Touchpoint
Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner
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Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels
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Measure the performance of your digital campaigns, for both online sales and in-store transactions
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Increase speed-to-action with a complete view of the customer across your marketing ecosystem
Convert Your Competitors’ Most Valuable Customers
Identify audiences outside your customer database that have a preference for shopping at specific competitors
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Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.
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Increase your market share by introducing your brand to new audiences
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Present timely and relevant offers
Reactivate Customers Intelligently
Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behavior information for lapsed customers
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Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity
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Leverage current in-market shopping behavior to understand who’s transacting in your categories, but not with your brand
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Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions
Make Smarter Marketing Decisions
Apply insights to inform marketing strategies and execution
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Acquire customers more efficiently by suppressing existing customers and loyalty members from digital campaigns
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Drive more frequent purchases by targeting recent purchasers with relevant upsell and cross-sell offers across all digital channels
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Coordinate messaging to welcome new customers, introduce them to the brand, and understand their preferences
Our Expertise
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Identity Resolution
Recognizing consumers across channels and devices with high levels of accuracy
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Data Stewardship
Managing data ethically, securely, and within legal boundaries using tools, processes, and systems designed to protect your customers and your brand
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Audience Curation
Over 45 years of experience curating audiences for relevant interactions
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Complete Customer View
Enabling great customer experiences by solving for a complete customer view at the data layer
Products and Services to Help You
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Unified Data Layer
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
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Measurement & Analytics
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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Strategy Services
We help you define a strategy, architecture, and roadmap to optimize how you harness technology and data to achieve true omnichannel marketing.
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Identity Solutions
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
Resources
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InsightseBook: Reimagining Retail — Improve Customer Experiences Using Data
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InsightseBook: The Age of the Omnichannel Integrator
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InsightseBook: Fundamentals of Data-Driven Marketing
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Client SuccessCase Study: Lulu Guinness: How a Handbag Giant Got a Handle on Customers
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