Retail

At a time when brands are competing for consumers’ time and attention, getting the consumer experience right sets brands apart from their competitors. Acxiom’s retail solutions and services help brands create and deliver hyper-relevant, personalized experiences for improved CX and ROI.

Acquire and Retain Profitable Customers

Reach the right audiences by using a unified customer data layer to power robust acquisition and retention insights, campaigns and analytics

Understand and identify the highest value audiences for customer acquisition and relationship marketing targeting

Improve response rates while controlling customer acquisition and CRM costs

Identify and suppress consumer segments with marginal lifetime value
Improve Marketing at Every Touchpoint

Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner

Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels

Measure the performance of your digital campaigns, for both online sales and in-store transactions

Increase speed-to-action with a complete view of the customer across your marketing ecosystem
Convert Your Competitors’ Most Valuable Customers

Identify audiences outside your customer database that have a preference for shopping at specific competitors

Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.

Increase your market share by introducing your brand to new audiences

Present timely and relevant offers
Reactivate Customers Intelligently

Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behavior information for lapsed customers

Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity

Leverage current in-market shopping behavior to understand who’s transacting in your categories, but not with your brand

Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions.

Why is Data Driven Marketing Still Hard?

Revisit the fundamentals of getting data-driven marketing right.

Download eBook
Getting Retail Ready for CCPA (Podcast)

This episode of Retail Shift is all about CCPA readiness, data privacy and ethics.

Download Podcast
Reimagining Retail: Improve Customer Experiences Using Data

Understand the necessary steps to meet rising customer expectations

Download eBook
Digital Transformation Demystified (Podcast)

Innovation no longer happens from the top down.

Download Podcast

Mike Wagner

Managing Director, Retail/CPG & Emerging Industries

Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods and emerging industries.
Connect on LinkedIn

Mike Wagner

Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods, travel and entertainment, telecommunications, media and high-tech industries. In this client-facing role, Mike provides overall leadership for all key areas of the business supporting client engagement, growth and strategic initiatives. Mike has more than 25 years of experience helping companies more effectively leverage data and data-driven technologies to generate better business outcomes and to more effectively recognize and serve their customers through personalized and differentiated experiences. Mike has worked with industry-leading clients across many industries, with an emphasis in retail and travel. In his 15-plus-year career at Acxiom, Mike has served in a variety of sales, sales leadership and client management leadership roles. Mike’s professional career has also included successful sales and client engagement leadership roles and responsibilities at Yes Marketing (a division of Infogroup), Affinity Solutions and IBM. Mike has successfully built and led teams focused on better understanding and serving clients’ business needs and strategic directions. Mike holds a bachelor’s degree in business and accounting from the University of Kansas. He and his family live in Kansas City; when Mike is not working he enjoys golf, lake activities, attending sporting events, reading and spending time with his family.

Connect on LinkedIn
Michele Fitzpatrick

Customer Experience Consultant

Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.
Connect on LinkedIn

Michele Fitzpatrick

Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.
Michele is passionate about helping consumer brands connect with consumers in ways that matter to them, and which deliver value to the brand. This requires gaining unique insights into the hearts, minds and behaviors of real people, then determining how, when, what, and most importantly, why they need something.
Prior to joining Acxiom, Michele held senior level CX consulting and CRM marketing strategy roles at MRM//McCann and Harte Hanks serving clients in retail, consumer brands, automotive, financial services, pharma/healthcare, agriculture and associations.
Michele has worked with clients such as Best Buy, Sony Electronics, Comcast, L’Oréal, Electrolux, Ciba Vision, Luxottica, BASF and AARP to strategically leverage data, analytics and marketing technologies to enable and optimize effective omnichannel customer experiences.
Michele earned her bachelor’s degree in Journalism and Marketing from West Virginia University. She and her family live in the Philadelphia area and are avid Eagles fans. Michele spends much of her non-work time contributing her time and talents to non-profit groups within in her local community.
Drew May

Chief Customer Officer

Drew May serves as Chief Customer Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.
Connect on LinkedIn

Drew May

Drew May serves as Chief Customer Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.
With over 25 years of experience helping brands use data-driven marketing solutions and technologies, Drew has worked with many innovative companies, including Dell, Lowe’s, The Container Store, The Home Depot, JCPenney, IBM, Microsoft and many others.
During a recent four-year departure from Acxiom, Drew served as Vice President and Client Partner in Merkle’s High Tech Practice. Prior to that, he was Executive Vice President at IDM responsible for establishing a data operations center, developing marketing solutions that supported IDM clients.
Drew holds a bachelor’s degree in finance from the University of Central Arkansas. He currently serves as an Executive Board Member of MarketingEDGE and Holy Sews, a non-profit ministry. He and his family live in Conway, Arkansas.

Retail

Thought Leadership

Why is Data Driven Marketing Still Hard?

Getting Retail Ready for CCPA (Podcast)

Reimagining Retail: Improve Customer Experiences Using Data

Digital Transformation Demystified (Podcast)

Meet our Experts

Mike Wagner

Managing Director, Retail/CPG & Emerging Industries

Mike Wagner

Michele Fitzpatrick

Customer Experience Consultant

Michele Fitzpatrick

Drew May

Chief Customer Officer

Drew May

Contact Us to Get Started