Understand and identify the highest value audiences for customer acquisition and relationship marketing targeting
Retail Marketing
At a time when brands are competing for consumers’ time and attention, getting the consumer experience right sets brands apart from their competitors. Acxiom’s retail solutions and services help brands create and deliver hyper-relevant, personalized experiences for improved CX and ROI.
Our Key Solutions
Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing.
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Acquire and Retain Profitable Customers
Reach the right audiences by using a unified customer data layer to power robust acquisition and retention insights, campaigns and analytics
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Improve response rates while controlling customer acquisition and CRM costs
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Identify and suppress consumer segments with marginal lifetime value
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Improve Marketing at Every Touchpoint
Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner
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Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels
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Measure the performance of your digital campaigns, for both online sales and in-store transactions
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Increase speed-to-action with a complete view of the customer across your marketing ecosystem
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Convert Your Competitors’ Most Valuable Customers
Identify audiences outside your customer database that have a preference for shopping at specific competitors
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Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.
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Increase your market share by introducing your brand to new audiences
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Present timely and relevant offers
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Reactivate Customers Intelligently
Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behavior information for lapsed customers
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Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity
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Leverage current in-market shopping behavior to understand who’s transacting in your categories, but not with your brand
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Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions.
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Thought Leadership
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Why is Data Driven Marketing Still Hard?
Revisit the fundamentals of getting data-driven marketing right.
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Getting Retail Ready for CCPA (Podcast)
This episode of Retail Shift is all about CCPA readiness, data privacy and ethics.
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Reimagining Retail: Improve Customer Experiences Using Data
Understand the necessary steps to meet rising customer expectations
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Digital Transformation Demystified (Podcast)
Innovation no longer happens from the top down.
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The Retailers' Path to COVID-19 Recovery Playbook
Six focus areas required for retailers to accelerate their own recovery.
Meet our Experts
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Mike Wagner
Managing Director, Retail/CPG & Emerging Industries
Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods and emerging industries.
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Michele Fitzpatrick
Customer Experience Consultant
Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.
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Drew May
Chief Customer Officer
Drew May serves as Chief Customer Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.