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Retail Marketing

At a time when brands are competing for consumers’ time and attention, getting the consumer experience right sets brands apart from their competitors.  Acxiom’s retail solutions and services help brands create and deliver hyper-relevant, personalized experiences for improved CX and ROI.

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Thought Leadership

Meet our Experts

  • Mike Wagner

    Managing Director, Retail/CPG & Emerging Industries

    Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods and emerging industries.

    Mike Wagner

    Mike Wagner serves as Industry Managing Director for retail, consumer packaged goods and emerging industries for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods, travel and entertainment, telecommunications, media and high-tech industries. In this client-facing role, Mike provides overall leadership for all key areas of the business supporting client engagement, growth and strategic initiatives. Mike has more than 25 years of experience helping companies more effectively leverage data and data-driven technologies to generate better business outcomes and to more effectively recognize and serve their customers through personalized and differentiated experiences. Mike has worked with industry-leading clients across many industries, with an emphasis in retail and travel. In his 15-plus-year career at Acxiom, Mike has served in a variety of sales, sales leadership and client management leadership roles. Mike’s professional career has also included successful sales and client engagement leadership roles and responsibilities at Yes Marketing (a division of Infogroup), Affinity Solutions and IBM. Mike has successfully built and led teams focused on better understanding and serving clients’ business needs and strategic directions. Mike holds a bachelor’s degree in business and accounting from the University of Kansas. He and his family live in Kansas City; when Mike is not working he enjoys golf, lake activities, attending sporting events, reading and spending time with his family.

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  • Michele Fitzpatrick

    Customer Experience Consultant

    Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.

    Michele Fitzpatrick

    Michele is an experienced CX consultant and CRM marketing strategist focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.

    Michele is passionate about helping consumer brands connect with consumers in ways that matter to them, and which deliver value to the brand. This requires gaining unique insights into the hearts, minds and behaviors of real people, then determining how, when, what, and most importantly, why they need something.

    Prior to joining Acxiom, Michele held senior level CX consulting and CRM marketing strategy roles at MRM//McCann and Harte Hanks serving clients in retail, consumer brands, automotive, financial services, pharma/healthcare, agriculture and associations.

    Michele has worked with clients such as Best Buy, Sony Electronics, Comcast, L’Oréal, Electrolux, Ciba Vision, Luxottica, BASF and AARP to strategically leverage data, analytics and marketing technologies to enable and optimize effective omnichannel customer experiences.

    Michele earned her bachelor’s degree in Journalism and Marketing from West Virginia University.  She and her family live in the Philadelphia area and are avid Eagles fans.  Michele spends much of her non-work time contributing her time and talents to non-profit groups within in her local community.

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  • Drew May

    Chief Customer Officer

    Drew May serves as Chief Customer Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.

    Drew May

    Drew May serves as Chief Customer Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.

    With over 25 years of experience helping brands use data-driven marketing solutions and technologies, Drew has worked with many innovative companies, including Dell, Lowe’s, The Container Store, The Home Depot, JCPenney, IBM, Microsoft and many others.

    During a recent four-year departure from Acxiom, Drew served as Vice President and Client Partner in Merkle’s High Tech Practice. Prior to that, he was Executive Vice President at IDM responsible for establishing a data operations center, developing marketing solutions that supported IDM clients.

    Drew holds a bachelor’s degree in finance from the University of Central Arkansas. He currently serves as an Executive Board Member of MarketingEDGE and Holy Sews, a non-profit ministry. He and his family live in Conway, Arkansas.

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Contact Us to Get Started

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.