Optimize Your Omnichannel Marketing Strategies
We help 5 of the 10 top retailers deliver great customer experiences
Retail
Our Key Solutions
Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing
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Acquire Profitable Customers
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Improve Marketing at Every Touchpoint
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Convert Your Competitors’ Most Valuable Customers
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Reactivate Customers Intelligently
Acquire Profitable Customers
Reach the right audiences by using a unified customer data layer to power robust acquisition analytics
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Understand and identify the highest value audiences for customer acquisition targeting
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Improve response rates while controlling customer acquisition costs
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Identify and suppress consumer segments with marginal lifetime value
Improve Marketing at Every Touchpoint
Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner
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Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels
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Measure the performance of your digital campaigns, for both online sales and in-store transactions
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Increase speed-to-action with a complete view of the customer across your marketing ecosystem
Convert Your Competitors’ Most Valuable Customers
Identify audiences outside your customer database that have a preference for shopping at specific competitors
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Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.
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Increase your market share by introducing your brand to new audiences
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Present timely and relevant offers
Reactivate Customers Intelligently
Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behavior information for lapsed customers
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Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity
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Leverage current in-market shopping behavior to understand who’s transacting in your categories, but not with your brand
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Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions
Make Smarter Marketing Decisions
Apply insights to inform marketing strategies and execution
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Acquire customers more efficiently by suppressing existing customers and loyalty members from digital campaigns
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Drive more frequent purchases by targeting recent purchasers with relevant upsell and cross-sell offers across all digital channels
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Coordinate messaging to welcome new customers, introduce them to the brand, and understand their preferences
Our Expertise
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Identity Resolution
Recognizing consumers across channels and devices with high levels of accuracy
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Data Stewardship
Managing data ethically, securely, and within legal boundaries using tools, processes, and systems designed to protect your customers and your brand
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Audience Curation
Over 45 years of experience curating audiences for relevant interactions
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Complete Customer View
Enabling great customer experiences by solving for a complete customer view at the data layer
Contact Us to Get Started
Resources
Products And Services
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Private: Data Environments
Design, build and run best-in-class data environments that seamlessly integrate all of your omnichannel data sources for a complete customer view
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Private: Analytics Services
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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Strategy Services
Helps you define a data strategy and roadmap that connects all your data for seamless people-based marketing.
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LiveRamp IdentityLink
Combines AbiliTec with digital identity resolution capabilities across platforms and devices to power omnichannel marketing.
