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Retail

Acxiom helps 5 of the 10 top retailers

Learn how Acxiom helps brands enhance customer experience through omnichannel marketing optimization

Our Key Solutions

Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing

Acquire Profitable Customers

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Improve Marketing at Every Touchpoint

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Convert Your Competitors’ Most Valuable Customers

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Reactivate Customers Intelligently

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Acquire Profitable Customers

Reach the right audiences by using a unified customer data layer to power robust acquisition analytics

Understand and identify the highest value audiences for customer acquisition targeting
Improve response rates while controlling customer acquisition costs
Identify and suppress consumer segments with marginal lifetime value

Improve Marketing at Every Touchpoint

Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner

Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels
Measure the performance of your digital campaigns, for both online sales and in-store transactions
Increase speed-to-action with a complete view of the customer across your marketing ecosystem

Convert Your Competitors’ Most Valuable Customers

Identify audiences outside your customer database that have a preference for shopping at specific competitors

Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.
Increase your market share by introducing your brand to new audiences
Present timely and relevant offers

Reactivate Customers Intelligently

Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behavior information for lapsed customers

Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity
Leverage current in-market shopping behavior to understand who’s transacting in your categories, but not with your brand
Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions

Make Smarter Marketing Decisions

Apply insights to inform marketing strategies and execution

Acquire customers more efficiently by suppressing existing customers and loyalty members from digital campaigns
Drive more frequent purchases by targeting recent purchasers with relevant upsell and cross-sell offers across all digital channels
Coordinate messaging to welcome new customers, introduce them to the brand, and understand their preferences

Our Expertise

Identity Resolution

Recognizing consumers across channels and devices with high levels of accuracy
Data Stewardship

Managing data ethically, securely, and within legal boundaries using tools, processes, and systems designed to protect your customers and your brand
Audience Curation

Over 45 years of experience curating audiences for relevant interactions
Complete Customer View

Enabling great customer experiences by solving for a complete customer view at the data layer

Products and Services to Help You

Unified Data Layer

Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.

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Measurement & Analytics

Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.

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Strategy Services

We help you define a strategy, architecture, and roadmap to optimize how you harness technology and data to achieve true omnichannel marketing.

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Identity Solutions

Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.

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Resources

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