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Marketing database services and solutions

Marketing database services and solutions Marketing database services and solutions

We provide solutions and deliver results

A strong data and identity foundation is essential for delivering relevant interactions across all channels, and our marketing database solutions unify customer data, identity, and interactions. By blending real-time and historical data, we create a powerful foundation that supports an integrated marketing ecosystem, ensuring future brand resilience.

Nearly 60 years of data management innovation powering marketing for all sizes of clients, including many Fortune 100 brands.

Regulated data clean rooms supporting 3+ credit bureaus for many of the world’s largest financial firms.

Billions of customer data touches, safely collected and unified, every day.

Compliant data certifications including HIPAA for health data management.

See how one media company delivered more personalized customer experiences.

Data management solutions to fit your needs

Our customer data platform solutions unify data, identity, and activation across all channels using privacy-by-design practices to power your entire marketing ecosystem. When experience matters, brands choose Acxiom – over 95% of our customers renew their solutions.

Our solutions empower brands through five key strategies:

Unifying data across every channel

Segmenting audiences to increase engagement

Honoring privacy and provide transparency

Recalibrating campaigns for peak performance

Supporting customer and prospect analytics

Acxiom Provides the Data Foundation for the World's Best Marketers

Our services

We help you strategize for success, and move faster and smarter than the competition to accelerate growth and prove ROI.

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Customer data management
Identity resolution services and solutions
CDP services