The Retail buyer journey is complex. The way people shop and engage with brands continues to evolve. Acxiom retail solutions integrate customer intelligence, marketing technology, and services across a comprehensive range of capabilities related to acquisition and retention marketing, customer identity, CRM, and inventory management. Our client list includes many of the world’s largest retail and consumer products brands.
The Retail buyer journey is complex. The way people shop and engage with brands continues to evolve. Acxiom retail solutions integrate customer intelligence, marketing technology, and services across a comprehensive range of capabilities related to acquisition and retention marketing, customer identity, CRM, and inventory management. Our client list includes many of the world’s largest retail and consumer products brands.
Customer journeys have evolved tremendously in a short amount of time and become more reliant on digital touchpoints every day. Customer data platforms (CDPs) help create unified customer digital portraits, identity stitching, decisioning, personalization, campaign management, and more. Acxiom’s Decisioning CDP Solution combines the power of a traditional CDP with our longstanding excellence in identity resolution, data management, data hygiene, privacy, and strategic services. Our solution provides a holistic view of the customer by combining historical and real-time behavioral data to create the best possible experience for a customer and the best intelligence for brands.
The customer has changed, the buyer journey has changed, and how you engage with customers has changed. Our comprehensive suite of acquisition strategies and programs allows brands to understand and identify the highest value audiences for customer acquisition and relationship marketing targeting. Leveraging your 1st party customer data with our third-party enhancement data and robust acquisition analytics, we help you to define, target, and reach the right audiences to acquire new customers across digital, traditional, and emerging channels. This process allows you to meet the consumers where they are in the new and highly disrupted buyer journey.
We offer various solutions that help effectively engage and retain high-value and profitable customers at scale and over time. By leveraging historical customer transactional and other touchpoint data across channels with predictive analytics, we can help identify key trigger behaviors and attributes that are early indicators of churn. Our customer-level data and insights can also help you build marketing campaigns and create analytic models designed to retain and up-sell customers. These insights and recommendations also help you to increase the lifetime value of your existing customers by identifying which products to offer next.
Our customer acquisition analytics and campaign execution services use “in-market” data to identify segments most likely to purchase again and reach them with offers across their ideal channels. We help you onboard and reach seasonal buyers from the previous year and re-engage inactive customers by getting the most up-to-date contact information for those individuals. Through various solutions and tactics, we can help you reach and engage high-value consumers across channels to better reactivate your next best customers intelligently.
Major retail brands lean on us for a full suite of strategy consulting, predictive modeling, marketing analytics, and marketing measurement offerings to support all facets of the data-driven omnichannel prospect and customer journey. This includes creating and applying customer intelligence throughout the journey in support of segmentation, AI/ML modeling, cloud-based analytics, real-time personalization, and Multi-touch Attribution (MTA).
When knowing the customer is key to your success, our best-in-class identity solutions help you create a single view of the customer to accurately identify and connect with consumers at any time, anywhere, across any channel, device, touchpoint, or location to create exceptional experiences. Understanding who your customer is helps you enable the next best offer, website personalization, and comply with CCPA, GDPR & future regulations.
The future demise of third-party cookies will have a negative impact on people’s experience by reducing the effectiveness of a marketer’s ability to personalize messaging and eliminate the ability to measure true attribution. The implications of cookie deprecation on digital personalization and ad tracking, as well as privacy, will be far-reaching. Our Real Identity Solution helps you navigate these changes.
The separation between merchandising and marketing functions creates data and insight gaps for retail brands, which contributes to inefficiencies in inventory planning and deployment, and misalignment for marketing. Our solution leverages your historical marketing data, our customer-level data, and AI/ML technology to unlock new opportunities for merchandising efficiency, margin, and revenue growth by adding more precision to the decision-making process for inventory planning & allocation. This solution provides key inputs for alignment with marketing as well.
Consumer priorities and shopping behaviors are in a constant state of change. Now more than ever, brands need to ensure they can identify and serve their customers and prospects in contextually relevant ways across the channels they use to engage with the brands they value. Acxiom Data has the largest depth and breadth of individual demographic data, segmentation solutions, and predictive data, including intelligence on over 260 million addressable people in the U.S.
Our retail customer data solutions help retail brands to better know and understand their customers so they can engage them with messages that are more relevant and impactful and improve acquisition, retention, and cross-sell efforts across marketing channels and touchpoints.
Read the ArticleEnriching your retail shopper data—and analyzing it for new insights—not only helps you optimize the customer experience, but it also benefits your brand.
Read the BlogRetail marketers must transform to a more human-centered approach to create the level of personalized customer experience that people want and deserve.
Read the BlogBrands should embrace a more human-centered approach to marketing by collecting, curating and leveraging person-level data to provide a more contextually relevant experience.
Read the BlogDespite the growth in digital retail sales, the in-store experience is still the dominant path to purchase for a large majority of people. But they want it their way, when they want it, how they want it.
Read the BlogTo attract brands and their advertising dollars, retailers should enhance their first-party data with customer intelligence and attributes that matter to advertisers in terms of understanding and predicting people’s behavior, customer segments and targeting specific behaviors.
Read the BlogWith technologies changing faster than companies can reap all of their benefits, taking a “fix-it-yourself” approach can prove disastrous and be a real budget-buster.
Learn MoreHow do you begin your brand’s journey and avoid some of the pitfalls and challenges that other retailers have faced?
Watch VideoFacing this challenge, retailers are looking for ways to close the gap between merchandising and marketing and gain buyer insights into true market demand.
Watch VideoIn retail, there has historically been a wide divide between merchandising and marketing planning.
Learn MoreAmerica’s Test Kitchen recognized potential growth in continuing to transform from being product-centric to customer-centric. They sought a more complete view of how they were interacting with customers.
Learn MoreBrands need people, and people need brands, so how do you make and keep connections without cookies?
Learn MoreIn May and November 2020 Acxiom conducted a research survey to explore how people’s attitudes and behaviors are shaping their buying behavior
Learn MoreGrowth-focused brands are re-discovering that a physical presence improves community, context, and commerce for their brand and their customers
Learn MoreA customer’s bad experience can translate to lost revenue and, even worse, it can mean a broken relationship.
Watch VideoLearn about Acxiom’s Real-Time Personalization solutions
Melissa serves as Senior Vice President for Retail and Direct-to-Consumer industries at Acxiom. She has spent more than 20 years in a variety of roles at Acxiom, including senior positions in account management, consulting, and operations, as well as technical experience, designing global, omni-channel marketing solutions.
As Vice President of Strategy, Retail and Consumer Brands, Michele is focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
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