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Consumer Packaged Goods & Manufacturing

While most Brands have extensive interactions with consumers, the CPG & MFG landscapes have a consistent challenge in capturing interaction insights – because the retail distribution network largely enables consumer purchases. Acxiom addresses these challenges by offering decades of experience helping Fortune 500 clients grow direct relationships, harness insights and convert those insights into real value.

Consumer Packaged Goods & Manufacturing

Even before the pandemic, the most profound behavioral change in commerce was the shift to digital shopping. Many product categories had already been significantly disrupted by digital over the past two decades (books, entertainment and consumer electronics), while others, like apparel, were early in their transition to digital.  Digitally native companies are using technology to build tighter insights on consumers thereby creating a competitive advantage matching shifts in consumer buying behavior.  For many established CPGs and MFGs, this digital revolution further exposed vulnerabilities created by the current heavy reliance on a brick and mortar retail distribution network. Acxiom is helping CPGs and MFGs gain new advantages by bridging the consumer insights gaps between the digital and physical distribution networks.

Experiences that Matter

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.

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