Real Talk About Marketing podcast

Episode 69

Real Talk: How to Unlock 5x Returns with Intent Data

Jonathan Lucenay

Wally Burchfield

April 15th, 2025

Episode 68

Real Talk: Driving the Future of Automotive

Aaron Shaffer

Janet Cinfio (she/her)

March 18th, 2025

Episode 67

Real Talk: Telling stories with data

Cecilia Dones

February 25th, 2025

Episode 66

Real Talk: The crashing waves of AI

Chris Perry

Jason Alan Snyder

February 11th, 2025

Episode 65

Real Talk: A Second Look at Cloud

Ankur Jain

January 22nd, 2025

Episode 64

Real Talk: How Identity Fuels the Collaborative Future

Episode 63

Real Talk: Shepherding Data for Seamless Experiences

Jesse Blount

December 3rd, 2024

Episode 62

Real Talk: Healthcare’s Data-Driven Future

Sonny Dalal

October 22nd, 2024

Episode 61

Real Talk: How Data and Analytics Drive a Changing Political Landscape

Heather Philpot

October 8th, 2024

Episode 60

Real Talk: Marketing and the Golden Rule

Episode 59

Real Talk: Data Science That Drives Business Outcomes

Kumar Subramanyam

September 10th, 2024

Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn’t matter if you can’t measure it, and how to keep an eye toward future customer value. It’s a conversation you won’t want to miss!

Episode 58

Real Talk: Unlocking the Value of Data Clean Rooms

David Wells

August 27th, 2024

Episode 57

Real Talk: Making the Complicated Customer Connection Easy

Ted Dixon

August 13th, 2024

Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you’re getting it right in adtech.

Episode 56

Real Talk: Breaking Down Google’s U-Turn on Cookies

Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google’s latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should we all freak out?

Episode 55

Real Talk: The Many Faces of Data

Bryan Donovan

July 9th, 2024

Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices.

Episode 54

Real Talk: Email in the Interconnected Ecosystem

Jon DeGennaro

June 13th, 2024

The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent’s current business.

Episode 53

Real Talk: Adapting at the Speed of Change

In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas.

Episode 51

There Is No AI without Data

Ally Hepp

April 18th, 2024

Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action.

Episode 50

Real Talk: Diving into Composable CDPs

Zach Van Doren

April 2nd, 2024

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.

Episode 49

Real Talk: Will Gardens Grow Their Walls Even Higher?

Gabe Richman

March 12th, 2024

Gabe Richman of The Trade Desk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.

Episode 48

Real Talk: The Actual Impact of AI

Ron Shevlin

February 5th, 2024

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers.

Episode 47

Real Talk: The Cliffhanger for Adtech—Consent, Engage and Measure

Mattia Fosci

January 9th, 2024

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.

Episode 46

Real Talk: 2023 Identity Wrap Up

Kyle Hollaway

Dustin Raney

December 20th, 2023

Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024.

Episode 45

Real Talk: A Single Identity Spine Opens Doors, Protects Privacy

Brady Gadberry

November 3rd, 2023

This month’s podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation.

Episode 44

Consistent and Persistent in the Cloud

Jason Brown

September 5th, 2023

Jason Brown joins the podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the context of their lives.

Episode 43

Let’s Finally Deprecate Cookies!

Max Parris

July 31st, 2023

Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse.

Episode 42

A Balanced View of Data Privacy

Dr. Sachiko Scheuing

July 6th, 2023

Considering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK’s new DPDI Bill. But that’s not all! Federated IDs, AI, virtual reality, risks in a changing IT ecosystem and the “golden rule of data privacy” are all part of this don’t-miss conversation.

Episode 41

How to Engage a Dragon

Jason Alan Snyder

April 18th, 2023

Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capacity to compute signals and tie them back to meaningful moments simply boggles the mind and opens a door to the future.

Episode 40

The Changing World of Connected TV

AJ Kintner

March 19th, 2023

TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world.

Episode 38

5 Ways Retailers Can Make the Holiday Season Jingle

Michele Fitzpatrick

October 17th, 2022

Retailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond.

Episode 37

Interest-based Advertising with Bunkers and Clean Rooms

Devon DeBlasio

September 27th, 2022

Devon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secure.

Episode 36

The Problem-Solving Power of the Cloud

Rob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data – allowing them to solve real business problems when they harness the power of the cloud.

Episode 35

Delivering value in the auto-buying process

Whether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today’s auto buying process.

Episode 34

Now Streaming: The Evolution of CTV

Dive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic.

Episode 33

Where Identity and Data Connect

Linda Harrison

May 25th, 2022

Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data

Episode 31

Engagement is an Opportunity

Joyce Turner

March 22nd, 2022

Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels.

Episode 30

The Rosetta Stone of Identity

Gio Gardelli , Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world.

Episode 28

The Identity Landscape for 2022

Cameron D’Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022.

Episode 27

Real Identity: Better, Faster, Smarter Measurement

Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible.

Episode 25

What’s Old is New Again with Data-Driven Contextual

Christiane de Carvalho

November 8th, 2021

Christiane de Carvalho joins the Real Identity podcast to break down how Data-Driven Contextual – a blast from the past – is coming into play as advertisers prepare for a cookieless future.

Episode 23

How Bose Delivers Incredible Customer Experiences

Taki Tsaklanos joins the podcast to discuss how Bose uses business-driven thinking to apply technology and identity strategies to provide premier customer experiences – no matter where people interact with the Bose brand.

Episode 22

Prepare to Win in the Cloud

Lawrence Hsu, Vice President of Data Analytics, joins the Real Identity podcast to talk about how the flexibility and timeliness of data in the cloud is the best way to prepare to win. Brands are rethinking the fluid customer journey and seizing opportunities to deliver the best experiences today and in the future.

Episode 20

When Two Worlds Collide

David Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss the collision of the anonymous advertising ecosystem with high precision, direct marketing and its ripples across not only Acxiom’s partner network but also the industry as a whole. There have never been more identifiers or more complexity when it comes to getting the data right and recognizing people as they engage.

Episode 19

The Role of AI in the Future of Advertising

In this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world.

Episode 18

Every Conversation Starts with Identity

John Nardone, CEO of Flashtalking and the “Yoda of adtech ” talks about the evolution of adtech and how getting the right message to the right person is still the Holy Grail of marketing.

Episode 17

Long Live the Free and Open Internet

Tom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched.

Episode 15

A Better Way to Connect

Industry veteran David Danziger, VP of Data Partnerships at The Trade Desk, discussed the development of Unified ID 2.0 and how it can build scale in the adtech ecosystem.

Episode 14

The Complexity of Identity in EMEA

The world is getting smaller and the ripple effects of a global pandemic has made it even more so. David Keens, Acxiom’s Senior Director of Product for EMEA, discusses the challenges of identity in Europe and how it differs from other areas in the world.

Episode 13

Measurement and Analytics in a Changing Ecosystem

Dustin and Kyle teamed up with Acxiom expert Allyson Frammolino to talk about the role of data analytics during the pandemic and how marketers can leverage these tools to better understand consumer behavior.

Episode 12

The human equation of marketing

Tracy YoungLincoln, Chief Client Officer at Kinesso, joins the podcast to discuss the human factor of marketing, which includes building a first-party asset and thinking beyond the point of data capture to the points of delivering value from the data.